vidIQ

Keyword Research Tutorials

The principles of keyword research are universal, but applying them can look different depending on your niche. In these tutorials, we walk through step-by-step examples of finding great video ideas in specific categories.

How to Find Keywords for a Gaming Channel

Let's say you have a new channel about the game "Valheim." You can't compete on a term like "Valheim gameplay." It's too broad. Let's find a better keyword.

  1. Start Broad: Search "Valheim iron" on YouTube. The competition is likely "High."
  2. Get Specific: Look at the related keywords in VidIQ. You might see "how to find iron in Valheim swamps." This is better.
  3. Go Deeper (The Golden Keyword): Keep digging. You might find a keyword like "best Valheim swamp iron farm 2024". The search volume is lower, but the competition is "Very Low" and the user intent is extremely specific. This is a perfect keyword for a small channel.
VidIQ keyword suggestions for gaming topics

VidIQ reveals specific, high-intent gaming keywords.

How to Find Keywords for a "How-To" or DIY Channel

For educational content, think about problems. People search for solutions. Let's say your niche is home repair.

  1. The Problem: A common problem is a "running toilet." Search that on YouTube. Competition is "High."
  2. The Product/Brand: Get more specific. Search "how to fix a running Kohler toilet." Competition is now "Medium."
  3. The Specific Model: Go one level deeper. "how to replace Kohler canister flush valve seal." The volume is much lower, but it's a hyper-specific problem that people desperately need a solution for. The competition is "Very Low." This is a video that will get views for years.
VidIQ tool showing specific DIY long-tail keywords

Finding the exact problem your audience is searching for.

How to Find Keywords for a Vlogging Channel

Vlogging keywords are tough because they often aren't direct search queries. The key is to vlog about things people *are* searching for. Let's say you're a travel vlogger visiting Paris.

  1. Don't Target: "My Paris Trip Vlog." The competition is a mix of massive creators and there's no specific user intent.
  2. Do Target: Search for topics related to Paris travel. You might find "best affordable restaurants in Le Marais" or "is the Paris museum pass worth it?".
  3. The Vlog Angle: Your video title becomes "Is the Paris Museum Pass Worth It? My Honest 2-Day Experience." You are creating a vlog, but it's packaged as a solution to a common search query.
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